The Daily Gazette
February 5, 2009 

Bravo to Price Chopper for nutrition numbers

I was pleased to read in the Jan. 20 business briefs that Price Chopper will offer NuVal, a user-friendly nutritional rating system, at all their stores. This is another example of how the Golub family continues to improve our community by investing in new initiatives. 

Each year, Northeast Parent and Child Society serves 5,000 of the neediest children and families in the Capital Region. One of the toughest challenges that families with limited resources face is finding nutritious, affordable food. This is reflected in the obesity epidemic, particularly amongst poor children who live in our cities. 

The NuVal system will allow those in Northeast’s care to easily weigh nutrition against price, thereby assuring the best value for their food budget. We applaud Price Chopper for their leadership in this regard. 

James F. Johans
Schenectady
The writer is Northeast’s president and CEO.